Which one should I start with?
If Claude still feels unfamiliar, Foundations. If you use it daily and leads are the problem, go straight to Systems. If you are set up but keep rewriting the same instructions, Skills.
If the method is the same, why three prices?
Because the coverage differs. Foundations applies the four steps to you, Systems applies them to a whole department, Skills gives you step three on repeat across every department.
Do I have to do them in order?
No. They are ordered by where people usually are, not by dependency. The two free guides are the only real prerequisite, and they are included everywhere.
Do I need to be technical?
No. If you can describe how your business works out loud, you can do all of it. Systems asks you to follow a detailed spec, and following one is not the same as writing one.
Are there costs beyond the program?
Only if you build the lead machine. It runs on software at $79 a month, billed to you directly. Foundations and Skills need nothing beyond an AI subscription you probably already have.
Can I upgrade later?
Yes. Whatever you’ve already paid comes off the price of the next step, including toward done-for-you work.
What if I'd rather you just built it?
That’s what Services is for. Two done-for-you spots open each month.